bridal marketer
We turn clicks into appointments—Boutique-friendly marketing, booking, and growth systems built by someone who actually owns a bridal shop.
I’m Stephen Whitehouse, founder of Bridal Marketer. After 20 years in bridal, I finally built the system I wish I’d had: more qualified brides, less stress getting them through the door.
bridal marketer
We turn clicks into appointments—Boutique-friendly marketing, booking, and growth systems built by someone who actually owns a bridal shop.
I’m Stephen Whitehouse, founder of Bridal Marketer. After 20 years in bridal, I finally built the system I wish I’d had: more qualified brides, less stress getting them through the door.
BETTER MARKETING.MORE BRIDES.LESS TIME WASTED
BETTER MARKETING.MORE BRIDES.LESS TIME WASTED
BETTER MARKETING.MORE BRIDES.LESS TIME WASTED
BETTER MARKETING.MORE BRIDES.LESS TIME WASTED
BETTER MARKETING.MORE BRIDES.LESS TIME WASTED
BETTER MARKETING.MORE BRIDES.LESS TIME WASTED
100
%
100% forecasted increase in our own business, implementing this exact system.
100
%
100% forecasted increase in our own business, implementing this exact system.
100
%
100% forecasted increase in our own business, implementing this exact system.
50
%
50% increase in our average dress sale price.
50
%
50% increase in our average dress sale price.
50
%
50% increase in our average dress sale price.
30
%
30% increase in conversion rate on the shop floor.
30
%
30% increase in conversion rate on the shop floor.
30
%
30% increase in conversion rate on the shop floor.
15
+
Takes just 15 hours a week—time we used to spend waiting on brides
15
+
Takes just 15 hours a week—time we used to spend waiting on brides
15
+
Takes just 15 hours a week—time we used to spend waiting on brides
Approach
Bridal Growth Strategy
You can’t grow what you haven’t designed to scale.
Approach
Bridal Growth Strategy
You can’t grow what you haven’t designed to scale.
Approach
Bridal Growth Strategy
You can’t grow what you haven’t designed to scale.
Lead Generation
Smart Ads. Serious Brides. Consistent Sales.
Get seen by brides who are actively searching—on Google, Instagram, and beyond. We don’t just run ads; we build high-performing campaigns that attract brides who are ready to book, not just browse. Our system includes pre-qualifying filters that screen out time-wasters and ensure you're only speaking to serious enquiries. Combined with a funnel that converts well above industry average, this gives your boutique a measurable edge—and a consistent flow of leads without chasing them.
Funnel Build & Automation
Elegant Funnels That Turn Clicks Into Appointments
We design booking funnels that create a bridal boutique’s experience. Every step is crafted to feel elegant, intuitive, and reassuring to your ideal bride—from first click to confirmed appointment. Our customer follow-ups via WhatsApp and email feel personal, not robotic.The result? More appointments. Less admin. And a booking process you can actually trust.
Appointment Setting & Reminders
Fewer No-Shows. More Yes-Brides.
We don’t just help you attract brides—we help you keep them. No-shows and ghosting are often caused by weak follow-up or unclear next steps. We fix that with tailored messaging that reassures, reminds, and re-engages. WhatsApp, SMS, email—we build reminder flows that feel like a bespoke service, not nagging. Brides arrive on time, well-informed, and pre-sold on your value. That means smoother appointments, higher conversion, higher average sale value and fewer wasted hours in your diary.
Growth & Strategy
Real Strategy. Real Support. Real Growth.
We’re not a faceless agency. We’re your growth partner. Every boutique is different, which is why we offer 1:1 strategy support to help you scale in a way that works for you. Need more brides? A higher conversion rate? Better team process? We’ll identify your biggest growth opportunities and work the plan that respects your brand, your bandwidth, and your goals. With decades of bridal experience behind us, we bring more than tactics—we bring perspective.
Lead Generation
Smart Ads. Serious Brides. Consistent Sales.
Get seen by brides who are actively searching—on Google, Instagram, and beyond. We don’t just run ads; we build high-performing campaigns that attract brides who are ready to book, not just browse. Our system includes pre-qualifying filters that screen out time-wasters and ensure you're only speaking to serious enquiries. Combined with a funnel that converts well above industry average, this gives your boutique a measurable edge—and a consistent flow of leads without chasing them.
Funnel Build & Automation
Elegant Funnels That Turn Clicks Into Appointments
We design booking funnels that create a bridal boutique’s experience. Every step is crafted to feel elegant, intuitive, and reassuring to your ideal bride—from first click to confirmed appointment. Our customer follow-ups via WhatsApp and email feel personal, not robotic.The result? More appointments. Less admin. And a booking process you can actually trust.
Appointment Setting & Reminders
Fewer No-Shows. More Yes-Brides.
We don’t just help you attract brides—we help you keep them. No-shows and ghosting are often caused by weak follow-up or unclear next steps. We fix that with tailored messaging that reassures, reminds, and re-engages. WhatsApp, SMS, email—we build reminder flows that feel like a bespoke service, not nagging. Brides arrive on time, well-informed, and pre-sold on your value. That means smoother appointments, higher conversion, higher average sale value and fewer wasted hours in your diary.
Growth & Strategy
Real Strategy. Real Support. Real Growth.
We’re not a faceless agency. We’re your growth partner. Every boutique is different, which is why we offer 1:1 strategy support to help you scale in a way that works for you. Need more brides? A higher conversion rate? Better team process? We’ll identify your biggest growth opportunities and work the plan that respects your brand, your bandwidth, and your goals. With decades of bridal experience behind us, we bring more than tactics—we bring perspective.
Lead Generation
Smart Ads. Serious Brides. Consistent Sales.
Get seen by brides who are actively searching—on Google, Instagram, and beyond. We don’t just run ads; we build high-performing campaigns that attract brides who are ready to book, not just browse. Our system includes pre-qualifying filters that screen out time-wasters and ensure you're only speaking to serious enquiries. Combined with a funnel that converts well above industry average, this gives your boutique a measurable edge—and a consistent flow of leads without chasing them.
Funnel Build & Automation
Elegant Funnels That Turn Clicks Into Appointments
We design booking funnels that create a bridal boutique’s experience. Every step is crafted to feel elegant, intuitive, and reassuring to your ideal bride—from first click to confirmed appointment. Our customer follow-ups via WhatsApp and email feel personal, not robotic.The result? More appointments. Less admin. And a booking process you can actually trust.
Appointment Setting & Reminders
Fewer No-Shows. More Yes-Brides.
We don’t just help you attract brides—we help you keep them. No-shows and ghosting are often caused by weak follow-up or unclear next steps. We fix that with tailored messaging that reassures, reminds, and re-engages. WhatsApp, SMS, email—we build reminder flows that feel like a bespoke service, not nagging. Brides arrive on time, well-informed, and pre-sold on your value. That means smoother appointments, higher conversion, higher average sale value and fewer wasted hours in your diary.
Growth & Strategy
Real Strategy. Real Support. Real Growth.
We’re not a faceless agency. We’re your growth partner. Every boutique is different, which is why we offer 1:1 strategy support to help you scale in a way that works for you. Need more brides? A higher conversion rate? Better team process? We’ll identify your biggest growth opportunities and work the plan that respects your brand, your bandwidth, and your goals. With decades of bridal experience behind us, we bring more than tactics—we bring perspective.
PROVEN TRACK RECORD
PROVEN TRACK RECORD
PROVEN TRACK RECORD
Proven Success in Bridal Business Growth and Development
Our own boutique, Wedding World Kent showcases how our tailored approach has driven tangible results.
WANT TO WORK WITH US
DISCOVERY AND ON BOARDING
Our onboarding is as curated as your collections. We only work with boutiques we believe we can grow—with a system we know performs. Here's how it works:
WANT TO WORK WITH US
DISCOVERY AND ON BOARDING
Our onboarding is as curated as your collections. We only work with boutiques we believe we can grow—with a system we know performs. Here's how it works:
WANT TO WORK WITH US
DISCOVERY AND ON BOARDING
Our onboarding is as curated as your collections. We only work with boutiques we believe we can grow—with a system we know performs. Here's how it works:
Step 1 - Discovery Call
We begin with a relaxed but focused call to understand your boutique’s current setup—your opening hours, staffing levels, sales process, existing lead sources, and typical appointment flow. Think of it as a friendly audit: no fluff, just clarity. This is where we find the gaps, spot the opportunities, and figure out if we’re the right fit for each other.
Step 1 - Discovery Call
We begin with a relaxed but focused call to understand your boutique’s current setup—your opening hours, staffing levels, sales process, existing lead sources, and typical appointment flow. Think of it as a friendly audit: no fluff, just clarity. This is where we find the gaps, spot the opportunities, and figure out if we’re the right fit for each other.
Step 1 - Discovery Call
We begin with a relaxed but focused call to understand your boutique’s current setup—your opening hours, staffing levels, sales process, existing lead sources, and typical appointment flow. Think of it as a friendly audit: no fluff, just clarity. This is where we find the gaps, spot the opportunities, and figure out if we’re the right fit for each other.
Step 2 - Bespoke Proposal & Strategy Call
Based on what we uncover, we’ll send over a proposal and walk you through it on a second call. This package is a strategy designed around your location, your bandwidth, and your goals. If it feels like the right fit on both sides, we begin onboarding.
Step 2 - Bespoke Proposal & Strategy Call
Based on what we uncover, we’ll send over a proposal and walk you through it on a second call. This package is a strategy designed around your location, your bandwidth, and your goals. If it feels like the right fit on both sides, we begin onboarding.
Step 2 - Bespoke Proposal & Strategy Call
Based on what we uncover, we’ll send over a proposal and walk you through it on a second call. This package is a strategy designed around your location, your bandwidth, and your goals. If it feels like the right fit on both sides, we begin onboarding.
Step 3 - Market Test & ROI Check
Here’s where it gets real. We run a short, sharp test campaign in your area to prove the ROI before any long-term commitment. Not every location in the UK is equally viable—so we don't waste your time or ours if it’s not looking strong. This test gives both sides skin in the game and proves whether your area has the commercial legs for scale.
Step 3 - Market Test & ROI Check
Here’s where it gets real. We run a short, sharp test campaign in your area to prove the ROI before any long-term commitment. Not every location in the UK is equally viable—so we don't waste your time or ours if it’s not looking strong. This test gives both sides skin in the game and proves whether your area has the commercial legs for scale.
Step 3 - Market Test & ROI Check
Here’s where it gets real. We run a short, sharp test campaign in your area to prove the ROI before any long-term commitment. Not every location in the UK is equally viable—so we don't waste your time or ours if it’s not looking strong. This test gives both sides skin in the game and proves whether your area has the commercial legs for scale.
Step 4 - Contract & Exclusivity
If the market test looks promising, we move to a full working contract—and that’s when exclusivity kicks in. While you’re in contract with us, we won’t work with any other boutiques in your area. If the test doesn’t meet the bar, we’ll part ways honestly. You’ll likely still get leads and break even or better. But if it does work, we build something strong and sustainable together.
Step 4 - Contract & Exclusivity
If the market test looks promising, we move to a full working contract—and that’s when exclusivity kicks in. While you’re in contract with us, we won’t work with any other boutiques in your area. If the test doesn’t meet the bar, we’ll part ways honestly. You’ll likely still get leads and break even or better. But if it does work, we build something strong and sustainable together.
Step 4 - Contract & Exclusivity
If the market test looks promising, we move to a full working contract—and that’s when exclusivity kicks in. While you’re in contract with us, we won’t work with any other boutiques in your area. If the test doesn’t meet the bar, we’ll part ways honestly. You’ll likely still get leads and break even or better. But if it does work, we build something strong and sustainable together.
bridal marketer
I’m Stephen Whitehouse, founder of Bridal Marketer and co-owner of Wedding World Kent. I’ve been in the bridal industry for over 20 years—and built this system because I needed it myself. No fluff. No tech jargon. Just more of what you want: qualified brides walking through your door, and less stress getting them there.
We’ve tried it all over the years — wedding fairs, local advertising, even other agencies — but nothing ever made a real impact. Now, we're serving twice as many brides as before, and I have more time to relax than I ever thought possible. The time we do spend on the business is efficient and results-driven, which makes it a real joy to engage with.
@weddingworldkent
bridal marketer
I’m Stephen Whitehouse, founder of Bridal Marketer and co-owner of Wedding World Kent. I’ve been in the bridal industry for over 20 years—and built this system because I needed it myself. No fluff. No tech jargon. Just more of what you want: qualified brides walking through your door, and less stress getting them there.
"We’ve tried it all over the years — wedding fairs, local advertising, even other agencies — but nothing ever made a real impact. Now, we're serving twice as many brides as before.."
@weddingworldkent
bridal marketer
I’m Stephen Whitehouse, founder of Bridal Marketer and co-owner of Wedding World Kent. I’ve been in the bridal industry for over 20 years—and built this system because I needed it myself. No fluff. No tech jargon. Just more of what you want: qualified brides walking through your door, and less stress getting them there.
wow, this is truly incredible! All I can say is, if this were made available to a larger audience, it would benefit so many more people. I can't thank you enough.
@weddingworldkent
CLIENT'S REVIEWS
Booked Brides. Real Results.
Straight from the boutique owners we work with.
CLIENT'S REVIEWS
Booked Brides. Real Results.
Straight from the boutique owners we work with.
CLIENT'S REVIEWS
Booked Brides. Real Results.
Straight from the boutique owners we work with.
TEXT REVIEW
Kirsty Banks
Consultant, Wedding World Kent
"I’m somewhat biased as I’m part of the Bridal Marketer team, but speaking from a client’s perspective: our pipeline is better than it has ever been in over 20 years of business. We worked closely with Stephen, who helped us transform the business during a really difficult period. We’ve gone from treading water to building something we’re genuinely excited about — growing into a regional competitor and beyond."
TEXT REVIEW
Carol Whitehouse
Consultant, Wedding World Kent
"We’ve tried it all over the years — wedding fairs, local advertising, even other agencies — but nothing ever made a real impact. Now, we're serving twice as many brides as before, and I have more time to relax than I ever thought possible. The time we do spend on the business is efficient and results-driven, which makes it a real joy to engage with."
TEXT REVIEW
Emma Murray
Consultant, Lulu and Sas Bridal Co
"We only started working with Bridal Marketer around six weeks ago, and we’ve already turned a decent profit from the appointments we've seen — with more still to come. The support has been consistent, responsive, and tailored to what we actually need. It's early days, but if we keep going the way we are, this should be a real success."
TEXT REVIEW
Kirsty Banks
Consultant | Wedding World Kent
"I’m somewhat biased as I’m part of the Bridal Marketer team, but speaking from a client’s perspective: our pipeline is better than it has ever been in over 20 years of business. We worked closely with Stephen, who helped us transform the business during a really difficult period. We’ve gone from treading water to building something we’re genuinely excited about — growing into a regional competitor and beyond."
TEXT REVIEW
Carol Whitehouse
Consultant, Wedding World Kent
"We’ve tried it all over the years — wedding fairs, local advertising, even other agencies — but nothing ever made a real impact. Now, we're serving twice as many brides as before, and I have more time to relax than I ever thought possible. The time we do spend on the business is efficient and results-driven, which makes it a real joy to engage with."
TEXT REVIEW
Emma Murray
Consultant, Lulu & Sas Bridal Co
"We only started working with Bridal Marketer around six weeks ago, and we’ve already turned a decent profit from the appointments we've seen — with more still to come. The support has been consistent, responsive, and tailored to what we actually need. It's early days, but if we keep going the way we are, this should be a real success."
Get In Touch
Contact Us
Ready to attract more brides and grow your boutique? Let’s talk strategy that fits your brand, your goals—and your calendar.
Get In Touch
Contact Us
Ready to attract more brides and grow your boutique? Let’s talk strategy that fits your brand, your goals—and your calendar.
Get In Touch
Contact Us
Ready to attract more brides and grow your boutique? Let’s talk strategy that fits your brand, your goals—and your calendar.
INSIGHTS
Latest News
Stay ahead of bridal trends with expert insights, real success stories, and practical advice to grow your pipeline and stream line your marketing.
INSIGHTS
Latest News
Stay ahead of bridal trends with expert insights, real success stories, and practical advice to grow your pipeline and stream line your marketing.
INSIGHTS
Latest News
Stay ahead of bridal trends with expert insights, real success stories, and practical advice to grow your pipeline and stream line your marketing.